• Innovative approach: Implemented a modular system for plug-and-play efficiency, maximizing fit-out efficiency and commercial value.
• Cultural integration: Maintained Wagamama's brand essence while localizing features to fit the local cultural dynamics.
• Feature highlights: Introduced a “live kitchen” visible from the exterior, turning the restaurant experience inside out, and added modular seating to complement the iconic “long benches.”
• Efficiency in execution: Utilized value engineering methods and modular construction from our Vietnam factory to minimize labor and costs in Qatar.

Wagamama, a well-established franchise under the Ali Bin Ali Hospitality umbrella since 2014, underwent a brand refresh in 2016. Known for its Japanese cuisine with a Western twist, the refreshed vision centered on bringing freshness and quality back into the heart of the dining experience. Ali Bin Ali approached us to strategize and co-create a series of Wagamama locations in Qatar. Our task was to develop a future strategy to challenge growing competition, generate loyalty in the fast-casual market, and bring efficiency to the production and realization of the physical build through an efficient fit-out method to support the client’s ambitious growth plans.

From the two different locations, Daya identified and prepared a modular system that is plug-and-play friendly to maximize fit-out efficiency and commercial value. This approach was key in creating a consistent yet flexible design that could adapt to various site conditions.

Wagamama’s commitment to continuous improvement is based on the Japanese philosophy of Kaizen. Through our insights and fit-out expertise, we developed a balanced and harmonious spatial concept that aligns with the brand's core values of efficiency, simplicity, and memorability.

A standout feature is the “live kitchen,” which acts as the heartbeat of the concept. Visible from the exterior, this “live” cooking setup turns the restaurant experience inside out, allowing each site to showcase the food and chefs prominently. Other notable features include modular seating that complements the original Wagamama “long benches,” maintaining the brand essence while localizing spatial elements to suit the local culture.

From a fit-out perspective, Daya implemented value engineering methods and economies of scale. Construction elements were fabricated using a modular system in our factory in Vietnam, minimizing labor requirements in Qatar. This approach ensured efficient, high-quality production and installation.

Leveraging our Southeast Asian subsidiaries allowed us to bring overall cost savings to the client, demonstrating the value of a global approach to local projects.