TUFF Group, a premier global infrastructure and energy firm based in Singapore, sought to rebrand after completing the Maldives International Airport project in 2018, one of the company's largest achievements. The goal of the rebrand was to establish a modern and functional corporate identity that would enable the company to approach foreign markets while strengthening domestic partnerships.

• Rebranded TUFF Group to position the company for international and domestic growth.
• Created a corporate identity and website that aligns with the company’s vision.
• Adopted an Agile philosophy to ensure strategic and efficient project delivery.

Daya worked closely with TUFF Group to understand their objectives, aspirations, and market positioning. The rebranding effort included designing a modern corporate identity and a website that highlighted TUFF’s legacy and future ambitions. This new identity was intended to resonate with both international markets and domestic partners who share TUFF’s vision of solving complex infrastructure and energy challenges.

Our approach spanned Daya’s full capabilities, from strategic planning and design to technology development. We embraced an Agile philosophy throughout the project, ensuring that the rebrand was not only effective but adaptable to the dynamic needs of TUFF’s global and domestic operations.

The rebrand successfully positioned TUFF Group as a forward-thinking leader in infrastructure and energy, equipped to attract international markets and forge new domestic partnerships. The new corporate identity and website reflect the company’s heritage of engineering excellence while paving the way for future growth. This project has also informed Daya’s broader approach to delivering high-quality work through Agile methodology.