As Qatar aims to place design at the heart of its economic growth, the country chose fashion as a driving force to foster design appreciation. Daya was tasked with creating the world's first fashion incubation center, dedicated to nurturing innovation and entrepreneurship within Qatar’s growing fashion and design industry. This center was designed to accelerate, connect, inspire, complement, equip, promote, and empower local talent.

• Designed the world’s first fashion incubator based on emotional connections, creative confidence, and a fluid ecosystem.
• Developed the project through comprehensive field observations and input from key industry stakeholders.
• Created a space that fosters Qatar’s emerging fashion designers and entrepreneurs.

Daya began by conducting field research at the Qatar Business Incubation Center and collecting insights through interviews with mentors, practitioners, fashion designers, and entrepreneurs. This research provided critical feedback on the positives, pain points, and potential opportunities within Qatar's fashion and design ecosystem.

With these insights, we crafted a design based on three guiding principles: creating emotional connections, nurturing creative confidence, and building a fluid ecosystem for innovation. The incubator was designed not only as a workspace but also as a dynamic platform to inspire and support the growth of Qatar’s future fashion designers.

The Fashion Incubator is now a key driver for innovation in Qatar's fashion industry, empowering local designers and entrepreneurs with a space that reflects creativity and practicality. The center's design and positioning have made it a central hub for design excellence, contributing to Qatar's vision of integrating design into the country's economic growth.