Mashaf Crossings, a new shopping mall set to open in the heart of Al Wukair’s Mashaf township, seeks to offer a unique blend of retail, dining, and entertainment options. Positioned to serve a diverse community, the mall aims to become a central hub where residents can unwind, connect, and enjoy a vibrant lifestyle.

• Created a brand identity reflecting the diverse, nature-inspired community.
• Developed a comprehensive identity system, including logo, brochures, and website design.
• Positioned the mall as a local lifestyle destination with a focus on independent businesses, grocers, and entertainment.

Daya’s task was to define the brand positioning for Mashaf Crossings, making it resonate with the community’s aspirations and needs. We worked to develop a cohesive identity system that reflected the calmness of nature while embracing the mall's role as a vibrant community hub. The goal was to ensure that the mall would appeal to both young professionals seeking style and sophistication, as well as those looking for an uplifting and stress-relieving experience.

Our branding efforts included designing a logo that represented the diverse and serene atmosphere of Mashaf Crossings. This identity extended across various collaterals, brochures, and website design, creating a unified and inviting image for the mall.

Daya successfully positioned Mashaf Crossings as the go-to destination for residents of Al Wukair. The new brand identity reflects the mall’s mission to foster community engagement, support independent businesses, and provide a relaxing yet dynamic environment. The project’s branding elements set the stage for the mall’s launch, ensuring it resonates with its target audience.