In a market flooded with co-working spaces that are either glorified offices-for-rent or buzzing environments that merely bring startups together, Flare set out to be different. Flare’s mission is to create a space that truly empowers growth, providing entrepreneurs with adaptable workspaces and practical advice in a warm, welcoming atmosphere. Their vision was to establish a dynamic environment that supports both professional and personal development.

• Innovative vision: Flare's co-founders aimed to create a unique co-working space focused on growth and personal development, distinguishing it from typical office rentals.
• Design strategy: Spaces were designed to foster networking, incorporate technology, offer growth-stimulating programs, encourage partnerships, and provide an inspiring and functional environment.
• Purposeful features: Elements like a business development wall encouraged networking, while flexible workstations, private meeting rooms, and communal areas were meticulously planned to support the growth-focused concept.

Our journey with Flare began with a lean canvas model exercise, collaborating with the founders to develop their business strategy, values, and goals. This process was pivotal in shaping a clear vision for Flare. To deepen our understanding, we conducted brand-building workshops to identify their target audience and craft a compelling narrative that would resonate with them. We drew inspiration from diverse environments like libraries, conventions, and activations, aiming to create a co-working space that stood out.

On the business side, we also collaborated with the founders to develop pricing models, ensuring these aligned with and influenced the interior space planning effectively.

Our design strategy revolved around a big idea: creating a growth-focused co-working space built on five pillars—people, platforms, programs, partnerships, and place.

• People: Spaces designed to foster networking, collaboration, and personal growth.
• Platforms: Incorporating technology and resources that support entrepreneurial activities.
• Programs: Offering workshops, events, and mentorship opportunities to stimulate growth.
• Partnerships: Creating spaces that encourage partnerships and collaborations.
• Place: Designing an environment that is both functional and inspiring.

We began by transforming their physical space, ensuring that 90% of materials were locally sourced. A business development wall was added to encourage networking through play cards and business cards. Every element of the design was meticulously planned to support the overarching growth-focused concept. From flexible workstations and private meeting rooms to communal areas that encourage interaction, each detail was crafted to foster a sense of community and innovation.

The final result was a co-working space unlike any other in Qatar. Flare became a hub for entrepreneurs and professionals looking to grow, collaborate, and succeed. The design not only met but exceeded the founders’ vision, establishing Flare as a leading example of what a co-working space can achieve.